MArch, Central Saint Martins. Visual Identity. London, 2017–2021

EN Initiated in 2015, MArch is the architecture Master programme at Central Saint Martins. The course sees architecture as fundamentally political and offers a clear point of departure from which to engage with the urgent and critical issues of our times. By considering the architect’s role as politically active, and not purely that of a service provider, it encourages students to become live agents in the field of spatial practices – not only concerned with the formal aspects of architecture but also the social, economic, and environmental forces which shape it. The anthropomorphic logo – consisting of the course initials vertically stacked – suggests the human aspect of architecture and suggests the progression of building and construction. This non-linear solution also helps give clarity to the unusual syntax of the course name. A modular system is central to the visual identity, alternating configurations to define the information hierarchy. Another key aspect of the system is the Codex: A diagram delineating the course structure and providing a timeline for the two years.